Zero Lead Loss. Asset Map

Where every asset goes in the Aware → Trust → Offer funnel. Built from your Agency OS content system + the assets we made.

The big idea (your coach's point): Your 90 content pieces split into two jobs.

30 video scripts
(10 per stage) = your paid AD creative. Film these. Meta's Andromeda update lets you load all 3 stages in ONE campaign and auto-shows each person the right-stage video.

60 image + carousel posts
(20 per stage) = your organic social content. Post on the 30-day calendar. not ads.

Top of Funnel

Aware

Cold audiences. Hook + educate. NO pitch. (Your "5 videos" live here.)

Ad creative (videos)

Two batches, both awareness: your 5 filmed deep-dives (~2 min, one per leak. what you shot) AND 10 short Reel scripts from the content system.

your-5-filmed-awareness-scripts.txt tier_1_video_scripts.md (10 short)

Organic posts

10 image posts + 10 carousels.

tier_1_image_posts.md tier_1_carousel_posts.md

If they click

zeroleadloss.com

Middle of Funnel

Trust

Retarget the video-watchers (3-7 days later). Build trust with proof.

Ad creative (videos)

Tier 2 video scripts (10) PLUS your real client testimonial videos.

tier_2_video_scripts.md

Your testimonial videos

Kyle Wood / Storefront Awning3 short testimonialsReal Results (6)

Organic posts

10 image posts + 10 carousels.

tier_2_image_posts.md tier_2_carousel_posts.md

If they click

zeroleadloss.com/#testimonials

Bottom of Funnel

Offer / Lead

Retarget the trust-stage watchers. Make the offer.

Ad creative (videos)

Tier 3 video scripts (10). film these as offer ads.

tier_3_video_scripts.md

Organic posts

10 image posts + 10 carousels.

tier_3_image_posts.md tier_3_carousel_posts.md

Offer destination

zeroleadloss.com/video-audit ($27)zeroleadloss.com (free audit)

Aware videos → wait 3-7 days → Trust testimonials → Offer ad → lead. (Andromeda runs all 3 in one campaign.)

What you already have (ready to use)

5 no-pitch videos (TOF awareness) + the rendered vertical ad (ZeroLeadLoss-Ad.mp4)
Client testimonial videos. Kyle Wood, 3 shorts, 6 Real Results (MOF)
90-piece content system (30 per stage). scripts + posts
Live funnel: free audit + $27 Video Audit (BOF offers)
30-day content calendar (for the organic image/carousel posts)
Meta Pixel live on all funnel pages (tracking ready)

30-Day Calendar Master Library (all 90) Content Plan Strategy Foundation Facebook Playbook Brand Voice Guide The Funnel

All links open the actual content files. PM Consulting Inc. | Zero Lead Loss