--- tier: 1 (Cold / problem-aware, educational) format: video script (Reel/Short, 30-60 sec) platform: Facebook count: 10 --- # Tier 1 Video Scripts. PM Consulting / Zero Lead Loss (Facebook Reels) Cold, educational, trust-building. Name the pain. Zero product mentions. Zero links. Soft CTA only. --- ## Script 1. "The Leaky Bucket" - **Pillar:** 1. The Leak - **Hook used:** "Stop buying more leads. You're pouring water into a leaky bucket." (Hook 4) **ON-SCREEN TEXT (beat by beat):** 1. STOP BUYING MORE LEADS. 2. Your bucket is leaking. 3. Missed calls. Slow replies. Dead quotes. 4. More water won't fix a hole. 5. Fix the bucket first. **SPOKEN SCRIPT:** "Stop buying more leads. I mean it. You're pouring water into a bucket with holes in the bottom. Every missed call is a hole. Every quote you never followed up on is a hole. Every lead that sat in your phone for three days is a hole. You can buy all the water you want. It's still going to run out the bottom. Fix the bucket first. Then turn the tap on." **VISUAL / B-ROLL:** Open on a real metal bucket with water pouring out of drilled holes, water hitting the shop floor. Cut to a contractor's phone buzzing on a dashboard, ignored. Cut to a stack of paper quotes on a truck seat. End on a hand patching the holes with tape, water level rising. **CAPTION:** Every contractor I talk to wants the same thing. More leads. So they spend more on ads, more on Google, more on the next guy promising the moon. And it never quite works. Here's why. You don't have a leads problem. You have a leak problem. The leads are already coming in. They're just running out the bottom of the bucket before you ever close them. The missed call while you're up a ladder. The quote you meant to follow up on Tuesday. The text that came in at 7pm and got buried. That's the leak. And pouring more water in doesn't patch a single hole. Fix the bucket first. Then you can fill it. Sound familiar? Tell me in the comments. **Hashtags:** #ContractorLife #HomeServices #SmallBusiness #NorthBay #ContractorMarketing --- ## Script 2. "On The Roof" - **Pillar:** 2. Speed & Follow-Up - **Hook used:** "The phone rang while you were on the roof. That lead just called the next guy." (Hook 3) **ON-SCREEN TEXT (beat by beat):** 1. The phone rang. 2. You were on the roof. 3. You called back at 5. 4. They booked someone at 2. 5. Speed is the whole game. **SPOKEN SCRIPT:** "Phone rang at 1:30. You were on a roof, hands full, couldn't grab it. You get down at 4, see the missed call, ring them back at 5. Too late. They already called the next guy on the list and he picked up. That job's gone. Not because your work is worse. Because he was faster. That's it. The contractor who answers first usually wins. Every time." **VISUAL / B-ROLL:** Contractor on a roof, phone vibrating in a tool belt out of reach. Split screen: clock ticking 1:30, 4:00, 5:00. Competitor casually answering his phone in a clean truck, smiling, writing down an address. End on the original contractor staring at his phone, jaw tight. **CAPTION:** This one stings because every contractor has lived it. The phone rings in the middle of a job. Your hands are full. You can't get to it. You tell yourself you'll call back the second you're free. By the time you do, three hours have gone by. And the homeowner? They didn't wait. They called the next name on their list, and that guy picked up on the second ring. You lost the job before you ever opened your mouth. Not on price. Not on quality. On speed. The customer almost never hires the best contractor. They hire the first one who actually answers. That is the part nobody tells you. Sound familiar? Drop a comment if you've lost one this way. **Hashtags:** #ContractorLife #Roofing #HomeServices #SmallBusinessOwner #NorthBay --- ## Script 3. "9pm At The Kitchen Table" - **Pillar:** 5. Mike's World - **Hook used:** "You're not bad at business. You're just doing the office work at 9pm, exhausted." (Hook 9) **ON-SCREEN TEXT (beat by beat):** 1. It's 9pm. 2. The kids are down. 3. You're doing quotes at the kitchen table. 4. You're not bad at business. 5. You're just doing it all alone. **SPOKEN SCRIPT:** "It's 9pm. Kids are finally in bed. You're back at the kitchen table with a coffee, trying to do quotes, return texts, figure out who you forgot to call back. You worked twelve hours on the tools and now you're doing the office work nobody else will do. And somewhere in your head a voice says maybe you're just bad at this. You're not. You're doing the job of four people by yourself. That's not a character flaw. That's a bottleneck." **VISUAL / B-ROLL:** Dim kitchen, single lamp, laptop and a cold coffee. Contractor rubbing his eyes, scrolling a phone full of unread texts. Clock on the wall reads 9:14. Slow push in on his tired face. End on the laptop screen still open, half-finished quote. **CAPTION:** I want to talk to the guy who's reading this at 9pm, because I know you're out there. You were on the tools all day. You got home, ate fast, got the kids down. And now you're at the kitchen table doing the part of the business nobody sees. The quotes. The callbacks you forgot. The texts piling up since lunch. And if you're honest, some nights you wonder if you're just not cut out for the business side. Here's the truth. You are not bad at business. You are a craftsman trying to be a receptionist, a dispatcher, a salesperson, and an estimator all at once, with no one to hand it off to. That is a bottleneck, not a flaw. And bottlenecks can be fixed. Tag a contractor who's been at that table too long. **Hashtags:** #ContractorLife #SmallBusinessOwner #HomeServices #BurnedOut #NorthBay --- ## Script 4. "The Database In Your Phone" - **Pillar:** 1. The Leak - **Hook used:** "Your best lead source isn't Google. It's the database in your phone you forgot about." (Hook 6) **ON-SCREEN TEXT (beat by beat):** 1. Your best lead source isn't Google. 2. It's already in your phone. 3. Every past customer. 4. Every quote that went cold. 5. You already paid for them once. **SPOKEN SCRIPT:** "You want to know your cheapest lead source? It's not Google. It's not ads. It's the contacts already sitting in your phone. Every customer you did good work for. Every person who got a quote and ghosted. Every number from last spring you never followed up on. Those people already know you. They already trust your work. You paid to get them once. And they're just sitting there cold. That's not a contact list. That's money you forgot about." **VISUAL / B-ROLL:** Close-up of a phone scrolling endlessly through a long contacts list. Cut to old text threads marked unread. Cut to a shoebox of business cards on a shelf, dusty. End on the same phone with one contact highlighted, a "Hey, it's been a while" message half typed. **CAPTION:** Most contractors are sitting on a goldmine and treating it like a junk drawer. It's the list of every person you've ever quoted or worked for. Hundreds of them. Maybe more. People who already let you into their home. People who already saw your work. People who already trust you. And what happens to that list? Nothing. It just sits there going cold while you spend money chasing strangers on the internet. Here's the thing about strangers. They cost the most and trust you the least. Your past customers cost nothing and trust you the most. Your best lead source isn't out there. It's already in your pocket, forgotten. When was the last time you reached out to an old customer? Tell me in the comments. **Hashtags:** #ContractorLife #HomeServices #SmallBusiness #CustomerRetention #NorthBay --- ## Script 5. "Three Quotes A Week" - **Pillar:** 2. Speed & Follow-Up - **Hook used:** "Three quotes a week go cold because nobody followed up. Here's the fix." (Hook 11) **ON-SCREEN TEXT (beat by beat):** 1. You send three quotes a week. 2. You follow up on zero. 3. Two of them would've said yes. 4. They just needed a nudge. 5. The fortune is in the follow-up. **SPOKEN SCRIPT:** "You send out three quotes a week. Be honest. How many do you actually follow up on? For most guys it's zero. You send it, you wait, you hope. And when you don't hear back you assume they went with someone cheaper. Half the time? They just got busy. Life happened. They needed one nudge and nobody nudged. A quote with no follow-up isn't a quote. It's a guess. And guesses don't pay the bills." **VISUAL / B-ROLL:** Hand hitting send on an emailed quote. Cut to crickets, empty inbox, days passing on a calendar. Cut to the homeowner's fridge with the quote stuck under a magnet, forgotten. End on a simple text bubble: "Hey, just checking in on that estimate." Reply bubble: "Oh perfect, yes let's book it." **CAPTION:** Let's do some quick math on your business. Say you send three quotes a week. Most contractors follow up on close to none of them. You fire it off and wait by the phone. And when the homeowner goes quiet, you tell yourself they went cheaper. But here's what's actually happening half the time. They liked your quote. They meant to call. Then the kid got sick, work got crazy, and your estimate slid under a fridge magnet. They didn't say no. Nobody followed up to turn the maybe into a yes. One text. One call. That's the difference between a cold quote and a booked job. The money was never in sending the quote. It was always in the follow-up. How many quotes did you let go cold last month? Be honest in the comments. **Hashtags:** #ContractorLife #HomeServices #SalesTips #SmallBusinessOwner #NorthBay --- ## Script 6. "Reviews Are The New Word Of Mouth" - **Pillar:** 1. The Leak - **Hook used:** "Reviews are the new word of mouth. and most contractors never ask." (Hook 12) **ON-SCREEN TEXT (beat by beat):** 1. Word of mouth went digital. 2. Now it's called reviews. 3. You do great work. 4. And you never ask for one. 5. That's a leak too. **SPOKEN SCRIPT:** "You built your whole business on word of mouth. People telling people you do good work. Well, word of mouth moved online. Now it's called reviews. And here's the problem. You do five-star work every single day and you never ask for the review. So the next homeowner googles you, sees three reviews from four years ago, and calls the guy with forty. Same quality. He just asked and you didn't. A happy customer you never asked is a leak. Plug it." **VISUAL / B-ROLL:** Old-school handshake on a doorstep, then morphing into a phone screen with star ratings. Cut to a Google search showing a sparse review count. Cut to a competitor's profile glowing with reviews. End on a contractor handing a customer a phone: "Mind leaving a quick review?" Customer nodding, typing. **CAPTION:** For decades your business ran on word of mouth. One happy customer told their neighbour, the neighbour called you, and on it went. That engine still runs. It just moved online, and now we call it reviews. Here's where contractors bleed. You do incredible work. Customers love you. And you never, ever ask for the review. So when the next homeowner checks you out online, they find a handful of old ones and move on to the guy with a wall of them. He's not better than you. He just asked. Every happy customer you finish and never ask is word of mouth you let evaporate. That's a leak, plain and simple, and it's one of the easiest ones to plug. Do you ask every customer for a review? Tell me honestly in the comments. **Hashtags:** #ContractorLife #HomeServices #OnlineReviews #SmallBusiness #NorthBay --- ## Script 7. "The Most Expensive Sentence" - **Pillar:** 2. Speed & Follow-Up - **Hook used:** "Here's the most expensive sentence in your business: I'll call them back." (Hook 5) **ON-SCREEN TEXT (beat by beat):** 1. The most expensive sentence in your business: 2. "I'll call them back." 3. You won't. Not in time. 4. By tomorrow they've booked someone else. 5. Money loves speed. **SPOKEN SCRIPT:** "The most expensive five words in your business? I'll call them back later. You say it ten times a day. And you mean it. But later turns into tomorrow, tomorrow turns into next week, and that lead is long gone. Booked with someone else. Here's the rule nobody taught you. Money loves speed. The faster you respond, the more jobs you close. Wait a day and your odds drop off a cliff. Later is where leads go to die." **VISUAL / B-ROLL:** Contractor glancing at a missed call, muttering "I'll call back later," tossing the phone on the dash. Time-lapse of the sun setting, then rising. Phone still on the dash. Cut to the lead's calendar with another company's name on the appointment. End on the dashboard phone, screen dark. **CAPTION:** There's a sentence every contractor says a dozen times a day, and it's costing you more than any tool you've ever bought. "I'll call them back later." You're not lying when you say it. You fully intend to. But you're slammed. Later becomes tonight, tonight becomes tomorrow, tomorrow becomes never. And while you were getting to it, that homeowner called someone who got back to them in five minutes and the job was booked. Money loves speed. It's not a slogan, it's how this actually works. Respond in minutes and you close. Respond in days and you're just the guy they tell the new contractor about. The leads aren't the problem. The lag is. How long does it usually take you to call a new lead back? Drop a number in the comments. **Hashtags:** #ContractorLife #HomeServices #SmallBusinessOwner #SalesTips #NorthBay --- ## Script 8. "Five Ways You're Bleeding" - **Pillar:** 1. The Leak - **Hook used:** "Most contractors are losing $30,000 jobs and don't even know it." (Hook 2) **ON-SCREEN TEXT (beat by beat):** 1. 5 ways contractors lose jobs: 2. 1. Missed calls. 3. 2. Slow replies. 4. 3. Dead quotes. 5. 4. No reviews. 6. 5. A cold database. 7. You're probably leaking from all five. **SPOKEN SCRIPT:** "There are five ways a contractor bleeds jobs, and most of you are leaking from all five. One, missed calls. Two, slow replies. Three, quotes that go dead with no follow-up. Four, no reviews because you never ask. Five, a database full of old customers gone cold. Add it up and you're losing real money every week. A thirty thousand dollar reno walks right past you and you never even see it leave. You can't fix what you don't measure." **VISUAL / B-ROLL:** Five fingers counting up, each one paired with a quick icon-free real shot: a ringing ignored phone, a late text, a paper quote in the trash, an empty review page, a dusty contact list. End on a calculator showing a big number, then a hand wiping a fogged truck window to reveal "ALL 5?" **CAPTION:** Most contractors think losing jobs is bad luck or a slow market. It's usually one of five leaks, and most guys have all five running at once. Number one, missed calls, because you're on the tools. Number two, slow replies, because later never comes. Number three, dead quotes nobody followed up on. Number four, no reviews because you never ask a happy customer. Number five, a database of past customers sitting cold while you chase strangers. Each one quietly drains jobs out the back of your business every single week. A big reno can walk right past you and you'll never even know it was there. That's the scary part. You can't plug a leak you can't see. Which of the five hits home hardest for you? Tell me in the comments. **Hashtags:** #ContractorLife #HomeServices #SmallBusiness #ContractorMarketing #NorthBay --- ## Script 9. "Owner, Not Dispatcher" - **Pillar:** 5. Mike's World - **Hook used:** "You built a trade. It's time to own a business." (Hook 19) **ON-SCREEN TEXT (beat by beat):** 1. You built a trade. 2. Twenty years of it. 3. But you don't own a business. 4. You own a job that won't run without you. 5. There's a difference. **SPOKEN SCRIPT:** "You spent twenty years mastering your trade. You're good. Really good. But here's the hard question. Do you own a business, or do you own a job that falls apart the second you step away? If every call goes to your phone, every quote waits on you, every decision needs you, that's not a business. That's a really stressful job you can never quit. A real business keeps running when you're at your kid's game. You built the trade. Now it's time to build the business around it." **VISUAL / B-ROLL:** Contractor doing skilled work, clean and confident, real craftsmanship. Then cut to him answering three things at once, juggling phone, clipboard, and a worker's question. Cut to an empty office chair, phone ringing with nobody to answer. End on him standing at a kid's hockey game but staring at his buzzing phone. **CAPTION:** Be honest with yourself for a second. You're a master of your trade. Twenty years in, your work speaks for itself. But do you own a business, or do you own a job that collapses the moment you take a day off? If every phone call lands on you, every quote stalls until you get to it, every single decision runs through you, then you haven't built a business. You've built the most demanding job you'll ever have, and you can't quit it or sell it. A real business runs without you in the middle of it. It answers, it follows up, it books, while you're at your kid's game actually present. You already did the hard part. You built the trade. Now it's time to own the business instead of being trapped inside it. Does your business run without you? Tell me in the comments. **Hashtags:** #ContractorLife #SmallBusinessOwner #HomeServices #Entrepreneur #NorthBay --- ## Script 10. "November Dread" - **Pillar:** 5. Mike's World - **Hook used:** "November dread is a follow-up problem, not a slow-season problem." (Hook 15) **ON-SCREEN TEXT (beat by beat):** 1. Every fall, the dread creeps in. 2. "What if the work dries up?" 3. But you've got a list of past customers. 4. And quotes that went cold. 5. The slow season is a follow-up problem. **SPOKEN SCRIPT:** "Every year around November it creeps in. That pit in your stomach. What if the phone stops ringing? What if winter's dead this year? Here's the thing most contractors miss. You're not actually out of work. You've got a phone full of past customers and a pile of quotes that went cold. The leads exist. You just stopped following up. Slow season dread isn't a market problem. It's a follow-up problem. And that one you can actually do something about." **VISUAL / B-ROLL:** Grey late-autumn shot, bare trees, a quiet truck in an empty driveway. Contractor staring out a window, worried. Cut to his phone, full of old contacts and unread quote threads. End on him scrolling that list, a small nod, starting to type a message to a past customer. **CAPTION:** If you've been at this a few years, you know the November feeling. The leaves drop, the calls slow, and that quiet dread sets in. What if the work dries up this winter? What if I can't keep the guys busy? Most contractors just brace for it and hope. But here's what's hiding in plain sight. You're sitting on a phone full of past customers who already love your work, and a stack of quotes that went cold months ago. That's not nothing. That's a slow-season's worth of jobs you already paid to find, just waiting on a follow-up that never came. The slow season feels like a market problem. Most of the time it's a follow-up problem. And that one is completely in your control. Does the slow season keep you up at night? Tell me in the comments and follow for more. **Hashtags:** #ContractorLife #HomeServices #SmallBusinessOwner #SlowSeason #NorthBay