---
workspace: _default
owner: content-system-architect
type: content-calendar
platform: Facebook (video scripts reused as Reels/Shorts/TikTok)
duration: 30 days
total_pieces: 90
cadence: 3 posts/day (1 video + 1 image + 1 carousel)
last_updated: 2026-05-30
---

# 30-Day Content Calendar. Zero Lead Loss (Facebook)

3 posts a day: one video (Reel), one image post, one carousel. 90 pieces, each used once.
The month ramps from cold to hot: build trust first, convert by the end.

## How to read the piece IDs
- `T1-V-03` = Tier 1, Video script #3. `T2-I-07` = Tier 2, Image post #7. `T3-C-10` = Tier 3, Carousel #10.
- Find the actual piece in: `Tier_[1/2/3]_Content/tier_[1/2/3]_[video_scripts/image_posts/carousel_posts].md` (the Nth piece).

## The ramp (why the order)
| Week | Days | Feel | What it does |
|------|------|------|--------------|
| 1 | 1-7 | Cold-heavy | Name the pain, build trust. no selling. |
| 2 | 8-14 | Cold + warm | Keep educating, start showing the mechanism. |
| 3 | 15-21 | Warm-heavy | Authority + proof, first conversion pushes. |
| 4 | 22-30 | Hot-heavy | Drive the free Lead Loss Audit at zeroleadloss.com. |

## Best posting windows for Contractor Mike (Facebook)
Mike checks Facebook early (before the job, ~6-7am) and at night after the kids are down (~8-9pm ET).
Suggested slots: **Video ~7:00am**, **Image ~12:30pm** (lunch/truck break), **Carousel ~8:00pm**.
Adjust to your audience insights. Money loves speed: reply to every comment fast.

## The Calendar

| Day | Week | Tier | Video (Reel) ~7am | Image post ~12:30pm | Carousel ~8pm |
|----:|------|------|------|------|------|
| 1 | W1 | Tier 1 | T1-V-01 | T1-I-01 | T1-C-01 |
| 2 | W1 | Tier 1 | T1-V-02 | T1-I-02 | T1-C-02 |
| 3 | W1 | Tier 1 | T1-V-03 | T1-I-03 | T1-C-03 |
| 4 | W1 | Tier 1 | T1-V-04 | T1-I-04 | T1-C-04 |
| 5 | W1 | Tier 1 | T1-V-05 | T1-I-05 | T1-C-05 |
| 6 | W1 | Tier 1 | T1-V-06 | T1-I-06 | T1-C-06 |
| 7 | W1 | Tier 2 | T2-V-01 | T2-I-01 | T2-C-01 |
| 8 | W2 | Tier 1 | T1-V-07 | T1-I-07 | T1-C-07 |
| 9 | W2 | Tier 1 | T1-V-08 | T1-I-08 | T1-C-08 |
| 10 | W2 | Tier 2 | T2-V-02 | T2-I-02 | T2-C-02 |
| 11 | W2 | Tier 1 | T1-V-09 | T1-I-09 | T1-C-09 |
| 12 | W2 | Tier 2 | T2-V-03 | T2-I-03 | T2-C-03 |
| 13 | W2 | Tier 1 | T1-V-10 | T1-I-10 | T1-C-10 |
| 14 | W2 | Tier 2 | T2-V-04 | T2-I-04 | T2-C-04 |
| 15 | W3 | Tier 2 | T2-V-05 | T2-I-05 | T2-C-05 |
| 16 | W3 | Tier 2 | T2-V-06 | T2-I-06 | T2-C-06 |
| 17 | W3 | Tier 3 | T3-V-01 | T3-I-01 | T3-C-01 |
| 18 | W3 | Tier 2 | T2-V-07 | T2-I-07 | T2-C-07 |
| 19 | W3 | Tier 2 | T2-V-08 | T2-I-08 | T2-C-08 |
| 20 | W3 | Tier 3 | T3-V-02 | T3-I-02 | T3-C-02 |
| 21 | W3 | Tier 2 | T2-V-09 | T2-I-09 | T2-C-09 |
| 22 | W4 | Tier 3 | T3-V-03 | T3-I-03 | T3-C-03 |
| 23 | W4 | Tier 2 | T2-V-10 | T2-I-10 | T2-C-10 |
| 24 | W4 | Tier 3 | T3-V-04 | T3-I-04 | T3-C-04 |
| 25 | W4 | Tier 3 | T3-V-05 | T3-I-05 | T3-C-05 |
| 26 | W4 | Tier 3 | T3-V-06 | T3-I-06 | T3-C-06 |
| 27 | W4 | Tier 3 | T3-V-07 | T3-I-07 | T3-C-07 |
| 28 | W4 | Tier 3 | T3-V-08 | T3-I-08 | T3-C-08 |
| 29 | W5 | Tier 3 | T3-V-09 | T3-I-09 | T3-C-09 |
| 30 | W5 | Tier 3 | T3-V-10 | T3-I-10 | T3-C-10 |

## Totals (balance check)
- Tier 1 (cold): 30 pieces. Tier 2 (warm): 30. Tier 3 (hot): 30.
- Each format: 30 (10 per tier). Every one of the 90 pieces is scheduled exactly once.
- Tier 3 (conversion) = 33% of the feed (inside the healthy 25-35% range. not an infomercial).

## Notes
- Single-tier days keep the message coherent that day. shuffle freely if you prefer a daily mix.
- Repurpose: each video Reel also posts as a YouTube Short / TikTok via your GHL syndication.
- After 30 days, re-run the best performers and rotate. the system is built to repeat.