---
workspace: _default
owner: content-system-architect
schema: content-plan
schema_version: 1
last_updated: 2026-05-30
plan_name: Zero Lead Loss 30-Day Content Sprint
brand_name: PM Consulting Inc. (Zero Lead Loss)
platforms: Facebook
platform_priority: 1. Facebook (video scripts reused as Reels/Shorts/TikTok via GHL syndication)
plan_duration: 30 days
total_pieces: 90
posting_cadence: 3 posts/day (1 video + 1 image + 1 carousel)
---

# Content Plan: Zero Lead Loss 30-Day Content Sprint

Positions Paul Meyers as the go-to lead-recovery expert for home-service contractors and drives
Contractor Mike to the free Lead Loss Audit at zeroleadloss.com. Full brief: `content/00-Content-Strategy-Foundation.md`.

## Content Pillars (map to ICA pain/desire; ratios sum to 100%)

| Pillar | Description | ICA connection | Ratio | Sample topics |
|--------|-------------|----------------|-------|---------------|
| The Leak | The 5 ways contractors lose jobs they already paid for | Pain: leads slip through the cracks | 30% | Missed calls, dead quotes, slow replies, no reviews, cold database |
| Speed & Follow-Up | Money loves speed; what happens after a lead comes in | Pain: he's the 9pm bottleneck | 20% | The 5-minute rule, the lead that called the next guy, follow-up math |
| Behind the System | How the Zero Lead Loss machine + audit work | Desire: a business that runs without him | 20% | The 24/7 follow-up department, "you never log in," the 3-stage ladder, the audit |
| Proof & Results | Real contractor wins, a tight-running business | Desire: make more from existing leads | 15% | Storefront Awning (Kyle Wood, 22 deals), before/after of a tight shop |
| Mike's World | Empathy + identity; name his life | Desire: evenings back, owner-not-dispatcher | 15% | 9pm kitchen-table grind, the bottleneck, November dread, "you built a trade, now own a business" |

## Content Tiers (awareness; uses all 90 pieces, 30 each)

- **Tier 1. Educational (Attract).** 30 pieces (33%). Educate, name the pain, build trust. ZERO product/links. Soft CTA. Pillars: The Leak, Mike's World, Speed & Follow-Up.
- **Tier 2. Authority (Position).** 30 pieces (33%). Show the mechanism + proof, soft offer. Mid CTA ("comment LEAK," free-audit link in comments). Pillars: Behind the System, Proof & Results, Speed & Follow-Up.
- **Tier 3. Conversion (Activate).** 30 pieces (33%). Drive the free Lead Loss Audit. Direct CTA to zeroleadloss.com; pre-handles objections + de-risk. Pillars: Proof & Results, Behind the System, offer-direct.

(Tier 3 = 33% of the feed, inside the healthy 25-35% conversion range.)

## Topics by Tier (topic-ID scheme)

The 90 topics live in 9 files. ID format `T{tier}-{V|I|C}-{NN}` = tier, format (Video/Image/Carousel), number.
Each piece in the files carries its own hook, pillar, copy, visual direction, and tier-appropriate CTA.

| Tier | Video scripts | Image posts | Carousels | File location |
|------|---------------|-------------|-----------|---------------|
| 1 | T1-V-01..10 | T1-I-01..10 | T1-C-01..10 | `content/Tier_1_Content/` |
| 2 | T2-V-01..10 | T2-I-01..10 | T2-C-01..10 | `content/Tier_2_Content/` |
| 3 | T3-V-01..10 | T3-I-01..10 | T3-C-01..10 | `content/Tier_3_Content/` |

## Platform Specifications (Facebook)

- **Content types:** Reels (video), single-image posts, carousels.
- **Character limits:** caption hook must land before the "see more" fold (~first 1-2 lines / ~125 chars). Captions 150-400 words for image/carousel; 80-200 for video.
- **Hashtag strategy:** 3-5 relevant tags (Facebook is not hashtag-heavy). e.g. #ContractorLife #HomeServices #[Trade] #NorthBay #SmallBusiness.
- **Posting times:** Video ~7am, Image ~12:30pm, Carousel ~8pm ET (Mike checks early + after kids are down).
- **Engagement notes:** end with a question; reply to every comment fast (money loves speed); use the comments to drop the audit link on Tier 2/3 (keeps the post in-feed longer).

## Key Messages (brand-specific)

1. You don't have a leads problem. You have a leak problem.
2. Fix the bucket before you buy more water.
3. We don't sell you more leads. we stop the money you already earned from walking out the door.
4. Money loves speed. the contractor who answers first usually wins.
5. You never log in. nobody sees the system. they just see a business that runs tight.
6. You built a trade. now own a business.

## Posting Cadence / Calendar

3 posts/day for 30 days = 90 pieces. Cold-to-hot ramp (Week 1 trust → Week 4 conversion).
Full day-by-day schedule with piece IDs and posting windows: `content/Content_Calendar_30_Days.md`.

## Supporting documents
- `content/00-Content-Strategy-Foundation.md` (the master brief)
- `content/Content_Calendar_30_Days.md`
- `content/Research_Intelligence_Report.md`
- `content/Brand_Voice_Guide.md`
- `content/Platform_Optimization_Guide.md`
- `content/Content_Creation_SOP.md`
- `content/Master_Content_Library.md`

## Funnel connection
All Tier 2/3 content drives to the Lead Loss Audit funnel at **zeroleadloss.com** (CTA: "find out
where your leads are leaking"). Tier 1 builds the audience that the later tiers convert.