---
workspace: _default
owner: content-system-architect
type: master-content-library
brand: PM Consulting Inc. / Zero Lead Loss
platform: Facebook (+ YouTube Shorts, TikTok via GHL)
total_pieces: 90
last_updated: 2026-05-30
---

# Master Content Library. Zero Lead Loss 30-Day System

Index and catalog of all 90 pieces across 3 tiers and 3 formats (10 video + 10 image + 10 carousel per tier). Piece ID scheme: T{tier}-{V/I/C}-{NN}, where NN is the Nth piece in its source file. CTA level: soft (Tier 1), mid (Tier 2), hard (Tier 3).

Source files:
- Tier 1: `Tier_1_Content/tier_1_video_scripts.md`, `tier_1_image_posts.md`, `tier_1_carousel_posts.md`
- Tier 2: `Tier_2_Content/tier_2_video_scripts.md`, `tier_2_image_posts.md`, `tier_2_carousel_posts.md`
- Tier 3: `Tier_3_Content/tier_3_video_scripts.md`, `tier_3_image_posts.md`, `tier_3_carousel_posts.md`

Pillars: 1 The Leak | 2 Speed & Follow-Up | 3 Behind the System | 4 Proof & Results | 5 Mike's World

---

## Tier 1. Cold (problem-aware, educational). Soft CTA

| Piece ID | Tier | Format | Pillar | Title | Hook (short) | CTA level |
|----------|------|--------|--------|-------|--------------|-----------|
| T1-V-01 | 1 | Video | 1 The Leak | The Leaky Bucket | Stop buying more leads. You're pouring water into a leaky bucket. | soft |
| T1-V-02 | 1 | Video | 2 Speed & Follow-Up | On The Roof | Phone rang while you were on the roof. That lead called the next guy. | soft |
| T1-V-03 | 1 | Video | 5 Mike's World | 9pm At The Kitchen Table | You're not bad at business. You're doing office work at 9pm, exhausted. | soft |
| T1-V-04 | 1 | Video | 1 The Leak | The Database In Your Phone | Your best lead source isn't Google. It's the database you forgot. | soft |
| T1-V-05 | 1 | Video | 2 Speed & Follow-Up | Three Quotes A Week | Three quotes a week go cold because nobody followed up. | soft |
| T1-V-06 | 1 | Video | 1 The Leak | Reviews Are The New Word Of Mouth | Reviews are the new word of mouth, and most contractors never ask. | soft |
| T1-V-07 | 1 | Video | 2 Speed & Follow-Up | The Most Expensive Sentence | The most expensive sentence in your business: I'll call them back. | soft |
| T1-V-08 | 1 | Video | 1 The Leak | Five Ways You're Bleeding | Most contractors are losing $30,000 jobs and don't even know it. | soft |
| T1-V-09 | 1 | Video | 5 Mike's World | Owner, Not Dispatcher | You built a trade. It's time to own a business. | soft |
| T1-V-10 | 1 | Video | 5 Mike's World | November Dread | November dread is a follow-up problem, not a slow-season problem. | soft |
| T1-I-01 | 1 | Image | 1 The Leak | The Leak You Can't See | You don't have a leads problem. You have a leak problem. | soft |
| T1-I-02 | 1 | Image | 1 The Leak | The 30,000 Dollar Job You Never Knew About | A 30,000 dollar job just walked. You never even saw it. | soft |
| T1-I-03 | 1 | Image | 2 Speed & Follow-Up | While You Were On The Roof | The phone rang while you were on the roof. That lead called the next guy. | soft |
| T1-I-04 | 1 | Image | 2 Speed & Follow-Up | I'll Call Them Back | "I'll call them back." The most expensive sentence in your business. | soft |
| T1-I-05 | 1 | Image | 1 The Leak | The Database In Your Pocket | Your best lead source isn't Google. It's the list in your phone you forgot. | soft |
| T1-I-06 | 1 | Image | 2 Speed & Follow-Up | Three Quotes A Week | Three quotes a week go cold. Nobody ever followed up. | soft |
| T1-I-07 | 1 | Image | 1 The Leak | Reviews Are The New Word Of Mouth | Reviews are the new word of mouth. Most contractors never ask. | soft |
| T1-I-08 | 1 | Image | 5 Mike's World | The 9pm Kitchen Table | You're not bad at business. You're doing it at 9pm, exhausted. | soft |
| T1-I-09 | 1 | Image | 1 The Leak | A Missed Call Is Not A Missed Call | A missed call isn't a missed call. It's a $5,000 job that called your competitor. | soft |
| T1-I-10 | 1 | Image | 2 Speed & Follow-Up | What Happens The Second It Hits Your Phone | What happens the second a lead hits your phone? | soft |
| T1-C-01 | 1 | Carousel | 1 The Leak | 5 Places Your Jobs Leak Out The Back Door | You don't have a leads problem. You have a leak problem. | soft |
| T1-C-02 | 1 | Carousel | 2 Speed & Follow-Up | What Happens To A Lead In The First 5 Minutes | What happens to a lead the second it hits your phone? Watch the clock. | soft |
| T1-C-03 | 1 | Carousel | 1 The Leak | The Most Expensive Sentence In Your Business | The most expensive sentence in your business has 4 words. | soft |
| T1-C-04 | 1 | Carousel | 1 The Leak | Stop Buying More Leads (Read This First) | Stop buying more leads. You're pouring water into a leaky bucket. | soft |
| T1-C-05 | 1 | Carousel | 1 The Leak | Your Best Lead Source Is The Phone In Your Pocket | Your best lead source isn't Google. It's the database you forgot. | soft |
| T1-C-06 | 1 | Carousel | 5 Mike's World | Why November Feels Like Dread | That November dread? It's a follow-up problem, not a slow-season problem. | soft |
| T1-C-07 | 1 | Carousel | 2 Speed & Follow-Up | A Missed Call Is Not A Missed Call | A missed call isn't a missed call. It's a $5,000 job that called your competitor. | soft |
| T1-C-08 | 1 | Carousel | 1 The Leak | Why Reviews Beat Word Of Mouth | Reviews are the new word of mouth. Most contractors never ask. | soft |
| T1-C-09 | 1 | Carousel | 5 Mike's World | It Is 9pm And You Are Still Doing The Office Work | You're not bad at business. You're doing office work at 9pm, exhausted. | soft |
| T1-C-10 | 1 | Carousel | 2 Speed & Follow-Up | 3 Quotes A Week Go Cold (The Quiet Math) | Three quotes a week go cold because nobody followed up. | soft |

---

## Tier 2. Warm (solution-aware, authority + proof). Mid CTA

| Piece ID | Tier | Format | Pillar | Title | Hook (short) | CTA level |
|----------|------|--------|--------|-------|--------------|-----------|
| T2-V-01 | 2 | Video | 3 Behind the System | The Cheapest Employee You'll Ever Hire | The cheapest employee you'll ever hire works nights, weekends, ladders. | mid |
| T2-V-02 | 2 | Video | 4 Proof & Results | 22 Deals He Was About To Lose | I built this for a guy in Orillia. 22 deals he was about to lose. | mid |
| T2-V-03 | 2 | Video | 2 Speed & Follow-Up | What Happens The Second A Lead Hits Your Phone | What happens the second a lead hits your phone? Right now, nothing. | mid |
| T2-V-04 | 2 | Video | 1 The Leak | The Database In Your Phone You Forgot About | Your best lead source isn't Google. It's the database you forgot. | mid |
| T2-V-05 | 2 | Video | 2 Speed & Follow-Up | Three Quotes A Week Go Cold | 3 quotes a week go cold. Not because they said no. Nobody followed up. | mid |
| T2-V-06 | 2 | Video | 1 The Leak | Reviews Are The New Word Of Mouth | Reviews are the new word of mouth, and most contractors never ask. | mid |
| T2-V-07 | 2 | Video | 3 Behind the System | You Never Log In | You built a trade. Time to own a business. You never log in. | mid |
| T2-V-08 | 2 | Video | 5 Mike's World | I'm Not Going To Sell You More Leads | I'm not going to sell you more leads. That's what burned you last time. | mid |
| T2-V-09 | 2 | Video | 3 Behind the System | The Whiteboard Walkthrough | The most expensive sentence: I'll call them back. Here's what runs instead. | mid |
| T2-V-10 | 2 | Video | 3 Behind the System | The Audit Inspects The Bucket | If a lead comes in and nobody follows up, did you even pay for it? | mid |
| T2-I-01 | 2 | Image | 3 Behind the System | The Machine Works The Phones So You Can Work The Job | Works nights. Works weekends. Never asks for a raise. | mid |
| T2-I-02 | 2 | Image | 4 Proof & Results | 22 Deals He Was About To Lose | 22 deals. One system. Zero extra hours. | mid |
| T2-I-03 | 2 | Image | 2 Speed & Follow-Up | The Most Expensive Sentence In Your Business | "I'll call them back." The costliest five words you own. | mid |
| T2-I-04 | 2 | Image | 1 The Leak | The Gold Mine Sitting In Your Phone | Your next 10 jobs are already in your phone. | mid |
| T2-I-05 | 2 | Image | 3 Behind the System | Nobody Sees The System. That's The Point. | It works while you sleep. And nobody knows it exists. | mid |
| T2-I-06 | 2 | Image | 5 Mike's World | The 9pm Kitchen Table Is Not A Strategy | The office work shouldn't start at 9pm. | mid |
| T2-I-07 | 2 | Image | 1 The Leak | Three Cold Quotes A Week Is A System You Don't Have | 3 quotes a week go cold. That's a truck payment. | mid |
| T2-I-08 | 2 | Image | 2 Speed & Follow-Up | Reviews Run On Autopilot Now | Your best salesperson is a five-star review you never asked for. | mid |
| T2-I-09 | 2 | Image | 2 Speed & Follow-Up | A Missed Call Is A Competitor's Booked Job | A missed call isn't missed. It's booked. By someone else. | mid |
| T2-I-10 | 2 | Image | 3 Behind the System | The Three Stages Of A Business That Stops Leaking | Fix the bucket. Stop the leak. Then fill it. | mid |
| T2-C-01 | 2 | Carousel | 1 The Leak | The 5 Holes In Your Bucket | You don't have a leads problem. You have a leak problem. | mid |
| T2-C-02 | 2 | Carousel | 3 Behind the System | What Actually Happens When A Lead Hits Your Phone | What happens the second a lead hits your phone? Not fast enough. | mid |
| T2-C-03 | 2 | Carousel | 2 Speed & Follow-Up | The 5-Minute Rule (And What It's Costing You) | Speed is the whole game. The contractor who answers first wins. | mid |
| T2-C-04 | 2 | Carousel | 3 Behind the System | Meet Your Cheapest Employee | The cheapest employee you'll ever hire works nights, weekends, ladders. | mid |
| T2-C-05 | 2 | Carousel | 4 Proof & Results | How Kyle Stopped Forgetting Deals | I built this for an awning company in Orillia. 22 deals he was about to lose. | mid |
| T2-C-06 | 2 | Carousel | 3 Behind the System | The 3 Stages Of A Tight-Running Business | You built a trade. It's time to own a business. | mid |
| T2-C-07 | 2 | Carousel | 1 The Leak | Reviews Are The New Word Of Mouth | Reviews are the new word of mouth. Most contractors never ask. | mid |
| T2-C-08 | 2 | Carousel | 2 Speed & Follow-Up | The Goldmine Sitting In Your Phone | Your best lead source isn't Google. It's the database you forgot. | mid |
| T2-C-09 | 2 | Carousel | 5 Mike's World | Where Did The $30,000 Job Go? | Most contractors are losing $30,000 jobs and don't even know it. | mid |
| T2-C-10 | 2 | Carousel | 3 Behind the System | What A Lead Loss Audit Actually Checks | Before you spend another dollar on leads, inspect the bucket. | mid |

---

## Tier 3. Hot (product-aware, CONVERT). Hard CTA to zeroleadloss.com

| Piece ID | Tier | Format | Pillar | Title | Hook (short) | CTA level |
|----------|------|--------|--------|-------|--------------|-----------|
| T3-V-01 | 3 | Video | 3 Behind the System | The Free Audit That Shows You The Leaks | I'm not going to sell you anything. I'll show you where the money's leaking. | hard |
| T3-V-02 | 3 | Video | 1 The Leak | The $30K Job You Already Lost | Most contractors are losing $30,000 jobs and don't even know it. | hard |
| T3-V-03 | 3 | Video | 3 Behind the System | You Never Log In | Not a tech guy? Good. You never log into this thing. | hard |
| T3-V-04 | 3 | Video | 4 Proof & Results | Kyle's 22 Deals | I built this for a contractor in Orillia. 22 deals he was about to lose. | hard |
| T3-V-05 | 3 | Video | 1 The Leak | Recovery, Not More Leads | I'm not going to sell you more leads. That's what burned you last time. | hard |
| T3-V-06 | 3 | Video | 3 Behind the System | Cheaper Than A Dispatcher, Works Nights | The cheapest employee you'll ever hire works nights, weekends, ladders. | hard |
| T3-V-07 | 3 | Video | 5 Mike's World | Keep Your Niece On The Fun Stuff | Your niece running your Facebook isn't a system answering at 7pm. | hard |
| T3-V-08 | 3 | Video | 2 Speed & Follow-Up | The Database Funds Your Winter | November dread is a follow-up problem, not a slow-season problem. | hard |
| T3-V-09 | 3 | Video | 4 Proof & Results | Ten Minutes vs Another Lost Job | What's it costing you to keep doing nothing? | hard |
| T3-V-10 | 3 | Video | 5 Mike's World | Own The Business, Not The Phone | You built a trade. It's time to own a business. | hard |
| T3-I-01 | 3 | Image | 3 Behind the System | The Free Audit, No Strings | Before you spend another dollar, find out where the money is leaking. | hard |
| T3-I-02 | 3 | Image | 1 The Leak | Been Burned Before | I'm not going to sell you more leads. That's what burned you last time. | hard |
| T3-I-03 | 3 | Image | 3 Behind the System | Not A Tech Guy | You never log in. You keep swinging the hammer. | hard |
| T3-I-04 | 3 | Image | 5 Mike's World | No Time For One More Thing | No time for this? It gives time back, it doesn't take it. | hard |
| T3-I-05 | 3 | Image | 4 Proof & Results | Does It Work For My Trade | Think your trade is different? So did Kyle. 22 deals later, he doesn't. | hard |
| T3-I-06 | 3 | Image | 1 The Leak | The 30K Math | Most contractors are losing $30,000 jobs and don't even know it. | hard |
| T3-I-07 | 3 | Image | 3 Behind the System | Nobody Sees The System | Customers will think you got organized. Nobody knows there's a machine. | hard |
| T3-I-08 | 3 | Image | 5 Mike's World | The 9pm Kitchen Table | It's 9pm and you're doing the office work at the kitchen table. Again. | hard |
| T3-I-09 | 3 | Image | 4 Proof & Results | The Monthly Scares Me | Worried about a monthly bill? It's insurance against the leaks coming back. | hard |
| T3-I-10 | 3 | Image | 2 Speed & Follow-Up | November Dread / Slow Season | November dread is a follow-up problem, not a slow-season problem. | hard |
| T3-C-01 | 3 | Carousel | 3 Behind the System | What The Free Audit Actually Checks | Before I sell you anything, I inspect the bucket. | hard |
| T3-C-02 | 3 | Carousel | 3 Behind the System | Eight Excuses, Eight Answers | Every reason you haven't fixed this yet. Answered, one slide at a time. | hard |
| T3-C-03 | 3 | Carousel | 4 Proof & Results | The Cost Of The Leak vs The Cost Of The System | Let's do the math you've been avoiding. The leak versus the system. | hard |
| T3-C-04 | 3 | Carousel | 3 Behind the System | The 3-Stage Path (And Where You Start) | One door in. A clear path after. Here it is. | hard |
| T3-C-05 | 3 | Carousel | 3 Behind the System | What You Actually Get: The Leak Map | The audit is free. Here's the thing you walk away with. | hard |
| T3-C-06 | 3 | Carousel | 3 Behind the System | "I Already Have A Guy" | Your niece runs your Facebook. Here's the hole she was never going to cover. | hard |
| T3-C-07 | 3 | Carousel | 3 Behind the System | "You Never Log In" | Worried it's one more thing to manage? You never touch it. | hard |
| T3-C-08 | 3 | Carousel | 5 Mike's World | The Referred Lead You Fumbled | A buddy vouched for you. The lead came in. Then what happened? | hard |
| T3-C-09 | 3 | Carousel | 4 Proof & Results | Why This Isn't Like The Marketing That Burned You | You paid a marketer once and got nothing. Here's why this is the opposite. | hard |
| T3-C-10 | 3 | Carousel | 2 Speed & Follow-Up | November Is Coming (Your Database Has The Work) | Slow-season panic isn't a slow-season problem. It's a follow-up problem. | hard |

---

## Summary

- **Total pieces: 90** (3 tiers x 3 formats x 10).
- **Tier 1 (Cold, soft CTA):** 30 pieces. Pillars skew to The Leak and Speed & Follow-Up, with Mike's World. Zero product mentions.
- **Tier 2 (Warm, mid CTA):** 30 pieces. Adds Behind the System and Proof & Results. "Comment LEAK" / audit link in comments.
- **Tier 3 (Hot, hard CTA):** 30 pieces. Heavy on Behind the System and Proof & Results, objections pre-handled. All drive to zeroleadloss.com.
- **Proof rule honored throughout:** Storefront Awning / Kyle Wood (22 deals) only. No kitchen-reno $400K story. Cost anchors ($30K reno, $3K/mo dispatcher, $5K job) used illustratively.