--- tier: Tier 2 (Warm / Solution-Aware) format: Video Script (Reel/Short, 30-60 sec) platform: Facebook count: 10 owner: content-system-architect workspace: _default last_updated: 2026-05-30 --- # Tier 2 Video Scripts. Zero Lead Loss (Facebook Reels) Ten distinct warm, solution-aware video scripts. Each builds authority, shows the mechanism and proof, and integrates the offer softly. Teach first. Mid CTA on every one. No em dashes. No emojis. Paul's voice: sell the outcome, not the tech. "You never log in." --- ## Script 1 **Title:** The Cheapest Employee You'll Ever Hire **Pillar:** Behind the System **Hook used:** "The cheapest employee you'll ever hire works nights, weekends, and when you're up a ladder." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "The cheapest employee you'll ever hire" - 4-10s: "Works nights. Weekends. When you're up a ladder." - 11-25s: "Answers. Texts back. Books. Chases. Asks for reviews." - 26-40s: "Costs less than a part-time dispatcher." - 41-50s: "You never log in." - CTA: "Comment LEAK and I'll show you how it works" **SPOKEN SCRIPT:** A dispatcher costs you three grand a month. And they go home at five. Take weekends. Get sick. Here's what I install instead. It answers every call. Texts back in seconds. Books the job. Chases the quote. Asks for the review. Nights, weekends, when you're 30 feet up on a roof. It never clocks out. And here's the best part. You never log in. You swing the hammer. The machine runs itself. Less than a part-time dispatcher, doing five jobs at once. **VISUAL / B-ROLL:** Split screen. Left: empty office chair, dark, "closed" feel. Right: phone screen lighting up with a text-back at 9pm. Cut to contractor on a ladder while phone buzzes and a "Booked" notification slides in. End on contractor walking into his house, phone in pocket, calm. **CAPTION:** A part-time dispatcher is three grand a month and still goes home at five. No nights. No weekends. No reviews. No quote follow-up. So who catches the lead that comes in at 7:30 on a Tuesday while you're eating dinner? Right now, nobody. That lead calls the next guy. I install a follow-up department that never sleeps. It answers, texts back, books, chases dead quotes, and asks for reviews automatically. It works while you're on a roof and while you're asleep. And you never log in to run it. That's the whole point. You build. It catches. This is the machine behind Zero Lead Loss. It is the cheapest employee you will ever hire and it does the five jobs you keep dropping. Want to see how the machine works? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #NorthBay #LeadGeneration --- ## Script 2 **Title:** 22 Deals He Was About to Lose **Pillar:** Proof & Results **Hook used:** "I built this for a contractor in Orillia. 22 deals he was about to lose." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "I built this for a guy in Orillia" - 4-10s: "22 deals he was about to lose" - 11-22s: "His leads lived in Word docs" - 23-35s: "Chased from memory. So they slipped." - 36-48s: "We built the machine. 22 closed." - CTA: "Comment LEAK to see how" **SPOKEN SCRIPT:** Kyle runs an awning company in Orillia. Good operator. But his leads lived in Word docs and a memory that was already full. So deals slipped. Quietly. The way they slip for most of you. We built him the machine. A real system that catches every lead, chases it, and never forgets. Twenty-two deals closed, all traced back to it. Four of them from one trade show, off a single QR code. His social output tripled. The leads were already there. They just stopped getting forgotten. **VISUAL / B-ROLL:** Open on a messy desktop full of Word doc icons. Cut to a clean pipeline view with cards moving across stages. Trade show booth with a QR code on a banner, phone scanning it, contact populating. End on a "22" number counting up, then text: "already there. just stopped getting forgotten." **CAPTION:** Kyle Wood runs Storefront Awning Inc. in Orillia. His leads lived in Word docs and got chased from memory. So good deals slipped out the back door, quietly, the way they do for most contractors. We built him the machine. CRM, a visual pipeline, automatic follow-up, database revival, even QR capture at trade shows. The result: 22 deals closed, all directly traced back to the system. Four of those came from a single trade show off one QR code. His social output tripled. Leads stopped getting forgotten. Here is the part that matters. We did not pour in more leads. The leads were already there. We just stopped them from leaking out. Fix the bucket before you buy more water. Want to see how the same machine would work in your business? Comment LEAK and I'll send it over. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #Orillia #CaseStudy --- ## Script 3 **Title:** What Happens The Second A Lead Hits Your Phone **Pillar:** Speed & Follow-Up **Hook used:** "Quick question: what happens to a lead the second it hits your phone?" **ON-SCREEN TEXT (beat by beat):** - 0-3s: "What happens the second a lead hits your phone?" - 4-12s: "Right now? Nothing. You're working." - 13-25s: "It sits. Goes cold. Calls the next guy." - 26-40s: "Here's what should happen instead." - 41-50s: "Answer in seconds. Booked before you're off the roof." - CTA: "Comment LEAK for the breakdown" **SPOKEN SCRIPT:** Quick question. What happens the second a lead hits your phone? Be honest. Right now, nothing. You're on a job. Hands full. It sits there. By the time you see it, it's three hours cold and they already called the next guy. Money loves speed. So here's what I set up. A lead comes in, it gets a text back in seconds. A real conversation. Books the call. You never touched your phone. You find out it's booked when you climb down. That's the difference between a lead and a job. **VISUAL / B-ROLL:** Phone on a dusty workbench buzzing, ignored, dust settling. Clock spinning forward. Then reset: same phone, instant text-back animation, conversation bubbles filling in, "Appointment Booked" stamp. Contractor climbs down a ladder, checks phone, small nod. **CAPTION:** Be honest about what happens the second a lead hits your phone. Right now the answer is nothing. You are on a job with your hands full. The lead sits. It gets cold. By the time you call back, they have already booked the next guy who picked up. Money loves speed. The contractor who responds first usually wins. So I set up a system that fires the second a lead comes in. Instant text back. A real conversation. The call gets booked. And you never touched your phone, because you were busy doing the work you are actually good at. That is the gap most contractors never see. Not a leads problem. A speed problem. You already paid to get the lead in the door. Let's make sure it does not walk back out. Want the full breakdown of how the speed-to-lead piece works? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #SpeedToLead #SmallBusiness #NorthBay --- ## Script 4 **Title:** The Database In Your Phone You Forgot About **Pillar:** The Leak **Hook used:** "Your best lead source isn't Google. It's the database in your phone you forgot about." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "Your best lead source isn't Google" - 4-11s: "It's the contacts in your phone you forgot about" - 12-25s: "Old quotes. Past customers. Maybes." - 26-38s: "Hundreds of warm people. Going stale." - 39-50s: "We wake them up. Automatically." - CTA: "Comment LEAK to see the revival" **SPOKEN SCRIPT:** Everybody's chasing Google. Spending on ads. Meanwhile your best lead source is sitting dead in your phone. Old quotes that went quiet. Past customers who'd hire you again. The maybes from two summers ago. Hundreds of warm people who already know you. And you're ignoring all of them to buy cold strangers. Here's what I do. I take that list and wake it up. Automatic messages, the right way, at the right time. Jobs come back from people you forgot you had. You didn't spend a dime on new leads. You just stopped wasting the ones you already earned. **VISUAL / B-ROLL:** Phone contacts list scrolling endlessly, greyed out, "stale" overlay. Then warm color sweeps in, contacts light up one by one. Text replies pop in: "Yeah we're ready now." End on a calendar filling with bookings labeled "from your old list." **CAPTION:** Every contractor I meet is chasing Google and pouring money into ads for cold strangers. Meanwhile the best lead source they own is sitting dead in their phone. Old quotes that went quiet. Past customers who would happily hire you again. The maybes from two summers ago. That is hundreds of warm people who already know you, trust you, and have your number. And most contractors ignore every one of them to go buy a cold lead off the internet. Here is what I install. A dead-lead revival system that takes that forgotten list and wakes it up. The right message, at the right time, automatically. Jobs come back from people you forgot you had, and you did not spend a dollar on new leads to get them. That is recovery, not more spending. Stop losing the leads you already earned. Want to see how the database revival works? Comment LEAK and I'll send it over. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #LeadGeneration #NorthBay --- ## Script 5 **Title:** Three Quotes A Week Go Cold **Pillar:** Speed & Follow-Up **Hook used:** "Three quotes a week go cold because nobody followed up. Here's the fix." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "3 quotes a week go cold" - 4-11s: "Not because they said no" - 12-22s: "Because nobody followed up" - 23-35s: "That's real money walking out" - 36-48s: "The machine chases every one. Automatically." - CTA: "Comment LEAK for the fix" **SPOKEN SCRIPT:** You send out the quote. Then what? Most weeks, three of them just go quiet. And here's the thing. They didn't say no. They got busy. Forgot. Were waiting on you. And you got busy too, so nobody followed up. That's not a lost sale. That's a sale you let walk. So I built the follow-up in. Every quote gets chased. Day one, day three, day seven. Polite, consistent, automatic. You don't lift a finger. The ones that were always going to say yes finally do. Because somebody actually followed up. **VISUAL / B-ROLL:** A quote PDF sent, then a tumbleweed-style silence, three quote cards fading grey. Reset: same quotes, automated follow-up messages firing on a timeline (day 1, 3, 7), cards flipping from grey to green "Won." Contractor shaking a homeowner's hand. **CAPTION:** You spend the time. You measure, you price it, you send the quote. Then what happens? For most contractors, three quotes a week just go quiet. Here is the part that should bother you. They did not say no. They got busy. They forgot. They were waiting to hear from you. And you got busy too, so nobody followed up. That is not a lost sale. That is a sale you let walk out the door. So I build the follow-up right into the machine. Every quote gets chased automatically. Day one, day three, day seven. Polite, consistent, on time, every time. You never have to remember and you never have to lift a finger. The deals that were always going to close finally do, because somebody actually followed up. That is three jobs a week you are leaving on the table. Want to see how the quote follow-up runs? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #Sales #NorthBay --- ## Script 6 **Title:** Reviews Are The New Word Of Mouth **Pillar:** The Leak **Hook used:** "Reviews are the new word of mouth. and most contractors never ask." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "Reviews are the new word of mouth" - 4-11s: "And most contractors never ask" - 12-24s: "You do great work. Nobody sees it online." - 25-37s: "The next customer is reading reviews right now" - 38-50s: "The machine asks for you. Every job." - CTA: "Comment LEAK to see how" **SPOKEN SCRIPT:** Reviews are the new word of mouth. That's just true now. The next customer is on their phone right now, reading reviews, deciding who to call. And you? You do great work and almost nobody knows, because you never ask. Not because you're lazy. Because the job ends and you're already onto the next fire. So I make the ask automatic. Job wraps, the system sends the request, at the right moment, in your voice. The reviews start stacking. And the next customer picks you before you've even talked to them. **VISUAL / B-ROLL:** Finished, beautiful job (clean paint, new awning, tidy install). Then a Google reviews screen with very few stars, almost empty. Reset: automated review request text after job completion, five-star reviews populating one by one. Phone showing a homeowner choosing the top-rated contractor. **CAPTION:** Reviews are the new word of mouth. The next customer is on their phone right now, reading reviews, deciding who gets the call. That is just how it works in 2026. Here is the problem. You do great work and almost nobody sees it online. Not because you are lazy. Because the job ends, you pack up, and you are already onto the next fire before the truck is loaded. Asking for the review is the thing that always falls off the list. So I make the ask automatic. The job wraps, and the system sends the review request at the right moment, in your voice, without you remembering a thing. The five-star reviews start stacking up. And the next homeowner picks you before you have even spoken, because your reputation did the selling for you. You earned those reviews on the job site. Let's make sure they actually show up. Want to see how the review system works? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #GoogleReviews #SmallBusiness #NorthBay --- ## Script 7 **Title:** You Never Log In **Pillar:** Behind the System **Hook used:** "You built a trade. It's time to own a business." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "You built a trade" - 4-9s: "Time to own a business" - 10-22s: "Most 'systems' just give you one more login" - 23-35s: "Another dashboard you'll never open" - 36-48s: "Mine runs without you. You never log in." - CTA: "Comment LEAK to see it run" **SPOKEN SCRIPT:** You built a trade. You're good with your hands and good with people. But somewhere along the way you became the dispatcher, the follow-up guy, the office. Here's what most marketers sell you. One more login. Another dashboard. A piece of software you have to learn and run yourself. That's not help. That's a second job. What I install is the opposite. The machine runs without you. Answers, books, chases, reviews, all of it. You never log in. You go back to owning the business instead of being trapped inside it. **VISUAL / B-ROLL:** Frustrated contractor staring at a cluttered dashboard with too many tabs, rubbing his eyes. Cross it out. Cut to him closing the laptop, walking away. Behind him, on its own, the machine works: notifications firing, jobs booking, all hands-off. End on him at a kitchen table, relaxed, laptop shut. **CAPTION:** You built a trade. You are good with your hands and good with people. But somewhere along the way you also became the dispatcher, the follow-up guy, and the whole back office. That is not the business you set out to own. Here is what most marketers sell you to "fix" it. One more login. Another dashboard. A piece of software you have to learn, babysit, and run yourself. That is not help. That is a second job you did not ask for. What I install is the opposite. The machine answers, books, chases dead quotes, revives the old database, and asks for reviews. All of it runs on its own. You never log in. You never babysit a dashboard. You go back to running the business instead of being trapped inside it. Owner, not dispatcher. That is the whole point. Want to see how it runs without you? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #BusinessOwner #NorthBay --- ## Script 8 **Title:** I'm Not Going To Sell You More Leads **Pillar:** Mike's World **Hook used:** "I'm not going to sell you more leads. That's what burned you last time." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "I'm not going to sell you more leads" - 4-10s: "That's what burned you last time" - 11-24s: "Some agency took your money. Sent traffic. Nothing booked." - 25-37s: "Because the leads leaked out the back" - 38-50s: "Fix the bucket first. Then we talk traffic." - CTA: "Comment LEAK and I'll show you the leaks" **SPOKEN SCRIPT:** I'm not going to sell you more leads. I know that's what burned you last time. Some agency took your money, talked a big game, sent you traffic. And almost nothing turned into a booked job. You felt stupid. You weren't. The leads came in. They just leaked out the back. Missed calls. Slow replies. Dead quotes. So buying more would've just leaked faster. Here's my deal. Fix the bucket first. Plug the holes. Then, and only then, do we talk about pouring in more water. That order is the whole game. **VISUAL / B-ROLL:** Bucket full of holes, water pouring in the top and streaming out the sides, label "more leads." Then hands patching each hole one by one (missed call, slow reply, dead quote). Bucket finally fills and holds. Calm contractor nodding. **CAPTION:** I am not going to sell you more leads. I know that is exactly what burned you last time. Some agency took your money, talked a big game, and sent you a pile of traffic. Almost none of it turned into a booked job. You felt like the problem was you. It was not. The leads came in just fine. They leaked out the back. Missed calls while you were on a job. Slow replies. Quotes that nobody chased. Buying more leads on top of that just makes the bucket leak faster. So here is my deal, and it is the opposite of what burned you. We fix the bucket first. We find every hole and we plug it. Then, and only then, do we talk about pouring in more water. That order is the entire game, and almost nobody does it that way. Want me to show you exactly where your bucket is leaking? Comment LEAK and I'll send you the breakdown. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #LeadGeneration #NorthBay --- ## Script 9 **Title:** The Whiteboard Walkthrough **Pillar:** Behind the System **Hook used:** "Here's the most expensive sentence in your business: I'll call them back." **ON-SCREEN TEXT (beat by beat):** - 0-3s: "Most expensive sentence in your business:" - 4-8s: "I'll call them back" - 9-20s: "Here's what the machine does instead" - 21-33s: "Catch. Text back. Book. Chase. Review." - 34-48s: "Five leaks. One system. Hands off." - CTA: "Comment LEAK for the full walkthrough" **SPOKEN SCRIPT:** The most expensive sentence in your business is four words. I'll call them back. You never do. Let me walk you through what runs instead. Five leaks, five fixes, one system. One. A call comes in, you can't grab it, the machine answers and texts back. Two. It starts a real conversation and books the job. Three. A quote goes out, it gets chased till you get a yes or a no. Four. Job's done, it asks for the review. Five. The old database gets woken up for more. All automatic. All hands off. You never said "I'll call them back" again. **VISUAL / B-ROLL:** Paul at a whiteboard (or animated diagram) drawing five boxes: Catch, Text Back, Book, Chase, Review, with arrows connecting them into a loop. Each box lights up as he names it. End on the full loop glowing, label "one system, hands off." **CAPTION:** The most expensive sentence in your business is four words long. I'll call them back. Be honest. You almost never do. And every time, that is a job that called somebody else. Let me walk you through what runs instead. Five leaks, five fixes, one system. One. A call comes in while your hands are full. The machine answers and texts back in seconds. Two. It starts a real conversation and books the appointment. Three. A quote goes out and gets chased, day one, three, and seven, until you get a clear yes or no. Four. The job wraps and the system asks for the Google review automatically. Five. Your old forgotten database gets woken up to bring back more work. All of it automatic. All of it hands off. You never log in and you never say "I'll call them back" again. Want the full walkthrough of how the five pieces connect? Comment LEAK and I'll send it. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #BusinessSystems #NorthBay --- ## Script 10 **Title:** The Audit Inspects The Bucket **Pillar:** Behind the System **Hook used:** "If a lead comes in and nobody follows up, did you even pay for it?" **ON-SCREEN TEXT (beat by beat):** - 0-3s: "If a lead comes in and nobody follows up" - 4-9s: "Did you even pay for it?" - 10-22s: "You can't fix a leak you can't see" - 23-35s: "So first, we inspect the bucket" - 36-48s: "Calls. Forms. Quotes. Reviews. Database." - CTA: "Free Lead Loss Audit. Comment LEAK" **SPOKEN SCRIPT:** If a lead comes in and nobody follows up, did you even pay for it? You did. You just got nothing back. Here's the problem. You can't fix a leak you can't see. Most contractors have no idea where the money's actually leaking. They guess. So before I sell you anything, I inspect the bucket. Every missed call. Every form. Every dead quote. Reviews. The old database. I map exactly where the jobs are walking out. Then you get a clear picture, no pitch, just the holes. You can't plug what you haven't found. **VISUAL / B-ROLL:** Magnifying glass moving over a bucket, finding holes that glow red one by one, each labeled (Calls, Forms, Quotes, Reviews, Database). A clean "leak map" report graphic assembles on screen. End on a calm contractor reviewing the report, nodding. **CAPTION:** If a lead comes in and nobody follows up, did you even pay for it? You did. You just got nothing back for the money. That is the quietest, most expensive leak in your business. Here is the real problem. You cannot fix a leak you cannot see. Most contractors honestly have no idea where their money is walking out the door. They guess. They blame the slow season. They buy more leads. None of that finds the actual holes. So before I sell you a single thing, I inspect the bucket. Every missed call, every web form, every dead quote, your reviews, and the old database. I map exactly where the jobs are leaking out. Then you get a clear, honest picture of what your missed leads are costing you. No pitch. Just the holes. Proof before spend. That is how it should work. Want your free Lead Loss Audit? Comment LEAK and I'll send you the link. **HASHTAGS:** #ContractorLife #HomeServices #SmallBusiness #LeadGeneration #NorthBay